As We began in April with the Promoted tweets, we made a rough plan for the phased introduction of Tweets Promoted in all areas where people find Twitter: We started in the Twitter search, and then proceeded in search of our provider partner. Now we integrate Promoted tweets in the timeline. The first two steps are completed. The testing phase we run with our partner HootSuite.
As the beginning of the introduction of Tweets Promoted go, we are very careful approach to the testing phase. We carefully monitor how users react to the Promoted Tweets and how they use them. We try to use Promoted tweets so that they interfere with the Twitter experience, not yet useful for all parties.
During the testing phase with HootSuite we will experiment a little, where Promoted tweets should show up in the timeline. Not all users will Promoted TweetDeck tweets in their timeline, and those who see them, they will get to see in different places and at different times. We try to use Promoted Tweets where they make content the most sense. We use different signals to determine which fit Promoted tweets to a user. Promoted Tweets and we will not be introduced completely if it is found through our testing that lead Promted Tweets to a positive user experience.
Since the Introduction, our Tweets Promoted we found that users are much more likely to deal with our Tweets Promoted than in any other form of online advertising is visible. The next step we will go with the tweets Promoted makes it possible to reach an even larger number of users, and thus provide information which would otherwise have remained undetected.
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