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awareness

link in the theory of culture industry Horkheimer and Adorno their individual media analysis to a general theory. The concept of culture industry, the term mass media should be avoided as this could imply
, the contents would actually meet the needs of the masses. Also, it is not about communication, the authors say.

Here are "both the media of mass communication, newspapers, magazines, radio, recordings, film, television and (...) museums, theater, festivals, book trade, advertising ..." (Müller-Doohm, S. 83) brought together under the paradigm of the culture industry. The individual shall agree to be bound by the cultural industries with the given.

criticism of the Critical Theory ..

appears a particular problem, the transfer of the results of media analysis for the reception analysis. It examines only the media product and concluded, based on its properties on the media coverage. The recipient will continue as passive and manipulated ("dementia thesis") equipment. In addition, we assumed the mass media a big effect. Empirically, this is not justified. It is also implies that there is a predominantly repressive possible use of mass media. A conscious, selective use of the individual with the mass media, this brings no negative consequences to plan, Adorno and Horkheimer not occur. emancipatory The possibility of mass-media content distribution is just as negative as this would contradict the structural logic of the mass media. The analysis of the culture industry does not refer only to media content, but also includes social contexts with one. Moreover, the relatively early critical theory emphasizes the role of mass media in the perception of reality (or construction) by the individual. The recipient Adorno admits to at least say that they could see through the staging practices of the mass media.

The media criticism of the Frankfurt school has the involvement of social production and distribution ratios (and others) to a stronger Context-oriented analysis of the media contributed. The problem remains, however, the transfer of the results of product analysis to the media coverage.

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"The categorical imperative of the culture industry (...) is: You shall add (...) you add in what is already (...), adaptation occurs by virtue of the ideology of the culture industry instead of consciousness " (Adorno and references therein. n. Müller-Doohm, p.83).


Read:

Adorno, Theodor W.: resumé of culture industry. In: Pias, Claus and others (Hg) Course book media culture. The relevant theories of Brecht to Baudrillard. Stuttgart. P.202-208

Adorno, Theodor Dialectic of Enlightenment. Philosophical Fragmente.1944.

Enzensberger, Hans Magnus: The zero media or why all the complaints are devoid of the television. Mediocrity and delusion. Collected distractions. Frankfurt: Suhrkamp. P.89-103. 1991

Doohm Mueller, Stefan:
critical media theory and the perspective of the Frankfurt School.
Neumann-Braun (and others) (ed.): Media and communication sociology. An introduction to key concepts and theories. Weihnheim / Munich, p.69-92. 2000